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Behavioral Science Series: On user feedback

Feedback loop is important across different stages of every organization, whether it’s about getting to know the audience better for improving products or services, predicting future behavior, increasing sales or conversion.

Effective Leaders Are Great Storytellers

Ideas have changed the world, often rewritten the future. Part of the work of a leader is to bring these ideas to life.

How DTC brands go from 0 to scale

The formula to be the next Casper, Away, Harry’s, etc

Marketing at a Startup: Setting goals

Setting goals is crucial to the success of any organization. As a marketing leader for a startup, it is a necessary first step for making measurable contributions.

Marketing at a Startup: What do you do first?

The first 90 days are crucial in any leadership role — but especially as the CMO of a startup. We offer some solid advice on how to tackle this critical time.

Marketing at a Startup: Brand Awareness

How to build a brand - it's a leading question for almost every startup out there. There's no silver bullet. It takes time, but more than that, it takes a strategic approach. While many get bogged down by logos and colors, it's important to focus on how the audience connects with your brand.

OKRs for Growth and Marketing

"Vision without execution is hallucination." Whether you're a scaling startup or a Fortune 100, goals should be set in a way that allow you and the team to strategically aim AND take actions towards success.

How to: Get customers to get your brand, aka Storytelling 101

We discussed the power of emotion in our first segment, "How to: Sell more, aka the surprising thing that helps get customers" TL; DR / Recap: To sell, you have to move people, to connect with their emotions and build a relationship. Now, we dive deeper. How do you create that connection with your customers? How do you craft a brand that sticks?

How to: Sell more, aka the surprising thing that helps get customers

As a marketer, I’m hired for two things - brand building and revenue generation… essentially, it boils downs to “how can we sell more?” There is a surprising factor that helps get more customers.