How to build a brand - it's a leading question for almost every startup out there. There's no silver bullet. It takes time, but more than that, it takes a strategic approach. While many get bogged down by logos and colors, it's important to focus on how the audience connects with your brand.
"Vision without execution is hallucination." Whether you're a scaling startup or a Fortune 100, goals should be set in a way that allow you and the team to strategically aim AND take actions towards success.
We discussed the power of emotion in our first segment, "How to: Sell more, aka the surprising thing that helps get customers" TL; DR / Recap: To sell, you have to move people, to connect with their emotions and build a relationship. Now, we dive deeper. How do you create that connection with your customers? How do you craft a brand that sticks?